Startup Marketing is different from traditional marketing due to a number of reasons (to know more on why read here). Therefore, this calls for a leaner and smarter management of marketing techniques for startups. You may have worked hard to build a product, but you must invest equally in acquiring customers; something that most startups don’t pay much attention to. Marketing is the strongest pillar which decides whether a startup will stand the test of time or get blown away even before getting stable.
Let’s take a look at some marketing techniques for startups that are sure to guide you on the road to success.
Focus on Marketing Techniques for startups:
Every startup is unique. To reach product/market fit and acquire the right traction is tough because well-entrenched companies have the resources to dominate traditional channels and to break through them is daunting. Startups are bootstrapped for resources to make their customers know that they have a better solution for a critical problem.
Here are some tested and tried marketing techniques for startups that will certainly deliver results:
- Startups must alter the rules of the traditional channels to grow meaningfully. They have to think out of the box, dig deep to churn out new ideas, and test them to win customers.
- Always keep two marketing strategies in mind:
- Build a product that’s worth recommending. If a single user recommends two new users, half your work is done. This is how Dropbox, Snapchat, Mailbox acquired millions of users.
- Align your growth plans with channels that your customers turn to, to know about your product.
- If you have more visitors to your page who are not converting into customers, ask yourself, ‘why’. Get their feedback via Survey Monkey, feedback forms or catch up with them on skype or Intercom to know what’s holding them back.
- Don’t start by targeting the mass market. Try to appeal the early adopters. They, in turn, will spread the word about you and convince others to try your product.
- Don’t spend too much time on what or how. Rather, tell your customers why you do what you do. That’s Apple’s strategy which makes their iPads, MacBooks, iPods most sought after.
- Use page-promoted posts in Facebook targeting people in the news feed as these ads have the highest click-through.
- If your product solves a critical issue that people search for, you must feature in Google Adwords. For this, you can bid to appear on Websites related to certain keywords.
- Remarketing techniques encourage your users to come back to you. When someone visits your page, a cookie is dropped on their computer. When they move on to other sites, your ads appear there that encourage them to navigate back to your page.
- If you have a compelling video, you can roll that out as a promo on major video networks such as YouTube,4od etc.
Plan Your Work, Work Your Plan
Plan well and execute them flawlessly, no matter how small it is. Create a blog and use SEO to get noticed. The secret to successful startup marketing is a combination of several tactics, because the ultimate aim is to keep an eye on the shifting trends to connect companies and markets in a meaningful way. Before you start off, make sure you have everything ready to stay on top of things.