Reframing the experience of World Startup Expo(WSE)-2016

Zillions of Startups were running behind this exhibition and why they won’t be doing this because it was forecasted to be Asia’s largest exposition for the startup ecosystem, World Startup Expo (WSE).
Bringing together the most innovative and disruptive startups, along with C level executives from some of the top corporations, government agencies, incubators, investors, HNIs, VC funds, banks, students and technology companies across the world.
It featured a 3-day exhibition, a 2-day conference session, an award evening and a hackathon. Thought leaders, experienced entrepreneurs, investors and key policy makers were the part of this event.
Bangalore,known as the Silicon Valley of India hosted the first World Startup Expo.
Cocoon Ventures a Dubai-based venture capital firm brought for the first time this World Startup Expo to Bengaluru to bring the biggest, brightest, and innovative startups, technology providers, thought leaders, investors and influencers together on one platform.

The expo aims to bring the best of the disruptive and innovative startups executives from top notch government agencies to share tips. Besides these, the platform also hosted technology companies, banks, VCs, HNWIs and incubators.

How Bevy found WSE

Bevy-Everything Startup was also a part of this event and we were exhibiting with another 300+ Startup exhibitors. With the same zest and zeal, we were focusing on getting as much networks and nexus with others during these three days in WSE. This was one of the stupendous occasions, so Bevy was trying to behave with a bit of savoir faire.

Ideal conversation must be an exchange of thought

When you start your startup with an innovative idea and you get a chance to get a live feedback from more than 7000 people, you reach at fever pitch. This happened with us where we met hoard of people whose reaction matters to us.
People were giving us different feedback in their own ways, as I would not use the word ‘some’ but many of them were caught getting an eye on Bevy because it is a one stop platform for the startup ecosystem and we have created such an app whose major aim is to minimize the high startup failure rates in the startup orbit.
In WSE each company has pushed themselves beyond their uniqueness, and created clear strategies to stand out in that crowded marketplace.
We saw the reactions as well as counter responses from people. Many of them found our idea novel and innovative, so as there were vice-versa reviews also for the app which we will positively try to get overcome of it and use that feedback to strengthen Bevy’s backbone.

WSE was also a platform to initiate and build strong relationship for startups. Now, we are moving forward to connect with associations to help Bevy reach out the extra miles and on high level.

Beyond collecting feedback and setting up a network for our startup, Bevy thought of doing something different so that we could break the monotonous hours of the exhibitors. A ‘Shoutout’ was done on our Twitter page with #BevyShoutout, engaging more than 50 startups in a day who were exhibiting at WSE.

It was the moment, we were involved in conversation directly with the startups exhibitors. Everyone was determined to dispense their journeys and ideas of their startups. This exhilarating ‘Shoutout’ comprised just one rule in which the exhibitors had to explain their startup under 10 words which ended with fun sometimes. We met loads of startup on the same platform like Zwayam, Spark 10, ENE Social, Co-Founder Magazine and many others.

Ending my words

Three days journey of World Startup Expo-2016 ended with  huge exposure and creating networks for all the startups.

This platform gave all startups the best experience. Boon for startups to share the same space and learn more with experienced and professional people. WSE left me astonished and am completely satisfied to be a part of it.

Vijay Shekhar Sharma: The Man Behind The ‘Going Cashless’ Revolution

In an age when technology has revolutionized everything, going cashless seems to be an obvious choice for the sheer convenience it brings with it. But the founder, CEO, who visualized it and gave it life, struggled to bring forth a revolution in mobile commerce.

Meet Vijay Shekhar Sharma, a child prodigy from Aligarh in U.P, India, who rose from a humble background to own a company whose current value stands at $3 billion (2016). Since then, he has come a long way gradually bagging the Best Businessman Award (in 2016 by GQ) and the Best Entrepreneur of 2016 (by ET).

Paytm Founder Vijay Shekhar


Background Information:

Vijay completed his higher secondary examinations while he was just 14, something that testifies to his prodigal qualities. But the road that followed was filled with tough moments. He struggled with the English language (because of his education in Hindi medium) when he enrolled for a graduation at the Delhi College of Engineering. This made a topper slacken and ended up with supplementary papers that did not allow him to grab a job soon after college.

But, Vijay was a tough nut and would not give in so easily. He started reading Hindi and English versions of books simultaneously to master the language—which isn’t as easy as it sounds. This made sure he could read two books at the same time—a rare feat and in due course, master the English language, his first step to success!

Gradually, he diverted all his attention towards the Internet and learned how to code on his own. In no time he was able to build a content management system with the help of friends that was used by the Times of India. This success gave him some motivation, but unknown to him at the time, some misfortunes were afoot. He started a small business with his friends but they left him bankrupt, conning him off 40% of Rs. 8 lakh that he had raised through his venture. As you can imagine, that was not a small blow to someone who was just starting out in entrepreneurship.


Vijay Shekhar Sharma PayTM


How Paytm was Born:

In 2000, he launched One97, a company that delivers mobile content and commerce services to mobile consumers through telecom applications and cloud platforms. From here, there was no looking back. It was as if the dark clouds had begun to disappear gradually bringing in rays of hope and success for Vijay. He started experimenting with 3 basics of Internet—content, advertising and commerce. Under the flagship of One97, Paytm (Pay through mobile) was launched in 2009.This was the largest online recharge portal. His board was, however, not convinced about entering the payment ecosystem yet. Vijay took the giant step, purely based on his conviction that the real challenge lies in doing what others think you cannot do, rather than just going by what others want you to do.

Vijay Shekhar PAYTM

Vijay’s prime motive was to have satisfied customers and make their life ‘cashless and easy’.

At the outset, he built a strong customer care team that could answer customer queries and drive them to trust the unknown. Gradually news spread through word of mouth and PayTM started creating visibility through social media platforms to cater to customer’s needs on a priority basis.

Apart from customer focus, Vijay gives utmost importance to having a strong, motivated team on board. He ensures that the right people are recruited and has even given 4%of his equity (approx. 120 million) to the team members, whom he always addresses as colleagues rather than employees. All this has contributed to the growing success of Paytm and has helped it secure Series A funding exceeding $100 million.

Achievements in a short span:

The story of Paytm and Vijay doesn’t end here. Economic Times declared him as the ‘Hottest business leader under 40’, and he received an honorary doctorate from Amity University in Gurgaon. In 2014-15, Paytm launched its new App for wallet and Uber and IRCTC tied up with Paytm to use its wallet. Not just that, Paytm raised funding from Alipay financial for M-commerce and wallet, followed by Mediatek the next year. It has now become a household name and people are using it to book movie tickets, travel, shopping.

PayTM Karo


Paytm’s success stems from the enthusiasm that Vijay exuberates all around and the conviction with which he does business. His days of struggle have made him the man he is today—humble, cheerful and always motivating. He focuses on his customers first and is a tireless worker. In his own words, “I feel like I am in my teens and Paytm is my infatuation.” With this zeal, Vijay continues to work and inspire millions all over the world.

In his own words,

“I feel like I am in my teens and Paytm is my infatuation.”

With this zeal, Vijay continues to work and inspire millions all over the world.

[Infographic] : How Mailchimp Did It Differently.

We recently came across a beautiful article on how Mailchimp, an email marketing service provider for small business became successful in a unique way. Read about it here.

This infographic covers most of the points made in the article and draws a distinction between the ‘Silicon Valley Way’ and the Mailchimp way. It’s important to our readers, who most comprise of entrepreneurs that they know of such a way to run their companies and approach business.

Let us know what you think!

The Mailchimp Story

5 General Rules of Running a Startup

There’s no handbook out there that lays out rigid guidelines on how to come up with or sustain your startup. It all begins with an instinct, followed by passion towards the idea which is then led by setting up other financial and physical requirements to sustain it. Depending on the success or failure, every startup has a different story and each thereby follows different rules to create breakthrough solutions. However, despite individual differences, there are some generic rules that all startups follow and vouch for. What are they?

Build a Stellar Team

Never compromise on the quality of the team. Hire talented, committed and passionate people because the idea in itself is nothing without those people who share the vision and contribute towards its success. Constantly seek for the right people who can fit into an organization and give life to your idea, even if you cannot afford them sometimes.  For that you may need to do some bit of extra networking. Mozilla, Barclays Capital, Gillette are some examples that made it big because they never compromised on the quality of their employees.

Know Your Competitors and Keep an Eye on Them

Always be on the lookout of what your competitors are up to. That will keep you on your toes to exceed beyond what is planned. Initial ideas often evolve into something much better and useful—always be open to change. That will help you stay ahead.

Keep your Customers Happy

Understand the pulse of the customer and deliver what you promise. That way they will spread the word about you that can help your business scale great heights. Use the Internet to network and market your products on a regular basis. That will make sure you don’t fade away from their memory and will help you sustain for a long time.

Spend Wisely

Even if you have the necessary funding to sustain your business, spend carefully. Remember you must focus your attention completely towards generating revenue. However, to achieve that don’t obsess over esoteric spreadsheets and spend more than required on networking. Spend to make a difference in the life of your customers rather than on swanky office spaces or facilities. 

Don’t give up!

Success doesn’t come overnight. It only comes over time with perseverance and focus.  If your business isn’t heading the way you intended it to, don’t get demoralized and give up. Try the SWOT analysis to identify your strengths and weaknesses to come up with strategies to help you rise. Rope in your entire team to come up with solutions.

Every startup has a different mantra for sustenance. But most successful ones would vouch for recruiting and building a team aligned to the company’s goal as the most crucial one. You must always have your eye on your mission and effectively communicate it to your team. Once you have these in place, your customer needs are automatically taken care of and if that it done, your startup clock will never stop ticking!

SWOT Analysis for Startups: Why is it Crucial?

If you are serious about your startup, you are not new to SWOT analysis. You understand that it’s crucial to unravel opportunities that can be exploited. At the same time, it underscores the weakness of your business, so you can be prepared in advance to face and eliminate possible threats. To put it in a nutshell, this simple tool, if used effectively helps you craft a strategy to stand out in the crowd and stay ahead of your competitors. To understand the basics of SWOT, look up here.

Why is SWOT analysis important?

  • SWOT analysis is very crucial for startups as it analyses the strength, weakness, opportunities and threats involved in a venture. It specifies an objective and identifies the internal and external factors that are favourable or otherwise to achieve that objective.
  • The results of the analysis are often presented in the form of a matrix of 4 columns for quick view and understanding. Strengths and weaknesses usually match listed opportunities and threats, though they must correlate as they are interlinked in some way. Billy Bauer, MD of Royce Leather noted that pairing external threats with internal weaknesses can put focus on the issues that need to be tackled on priority.
  • Entrepreneurs must constantly evaluate these factors and their effects on business. This can add value to the product, attract new customers and sustain the current ones, and extend services effectively for long.
  • Small businesses should take an extensive look at all internal resources and threats to map its future and SWOT helps achieve that in four straight steps. Once you have your analysis in front of you, you need to take a call whether it is more crucial to eliminate internal weakness or fix external threats to strengthen your business.

In the business context, SWOT analysis revolves around internal and external factors that need to be considered during strategic planning. What are these?

Internal Factors:

The first two letters of the acronym S (strength) and W (weaknesses) combine to form the internal factors which include, among others, the following:

  • Financial resources (funding, sources of income, investment)
  • Human resources (employees and target audience)
  • Physical resources (company’s location and facilities offered)
  • Trademarks, patents, copyright
  • Strong brand name, superior product and personnel
  • Good reputation among customers

External Factors:

  • Market trends (technological change that can make a product obsolete, shift in customer tastes/ unfulfilled customer needs)
  • Economic trends (financial trends at local, national and international level)
  • Relationship with suppliers/partners
  • Regulations (political, environmental and economic)
  • Age, preferences, gender, cultural needs of the target audience.

Once your SWOT analysis is in place, you need to come up with strategies and recommendations based on your findings. These should leverage your strengths and eliminate weaknesses/threats. While CEOs must be involved in the analysis, other team members can be roped in as well. That way, blind spots can be scraped off, which if left unnoticed can be detrimental to business. Prune long list of factors, prioritize them and make sure the options generated aid strategy formation. For better results, use them in conjunction with other strategy tools.

Look here for examples of SWOT analysis of real businesses to get ideas relevant to your business needs. They can help you spot ideas and get started.

Is Your Startup Worth Investing In?

Most investors receive an overwhelming number of pitches every day, though only a few get noticed. If you have to be one among those with a compelling pitch and wish to have investors come calling, then you must have a business idea that’s not just innovative, but viable as well.  What is it that makes your startup worth funding in?

When you come up with a new idea it is very critical to source startup funding to keep the business operating for the first few years. However, it’s not as simple as it sounds; it requires a lot of groundwork and convincing on your part to compel investors to fund your business venture. However, the good news is, there are several resources that help you track the right people, the right way.

Here are some tips to help you sail through this challenging task.

Lookup for Startup Launch Platforms and Angel Investors

These connect you to potential investors. You might also want to browse through crowdfunding sites that provide access to different kinds of investors who might be interested in your idea. Sometimes, it could be someone from the general public or an accredited investor whose business interests may be aligned to yours. You can find more details on these and more such sources here.

Know your Numbers

If you love to play with numbers and are particular about calculations, then calculate ROI to evaluate the profit derived from the investment. You might also want to access the NPV (Net Present Value) and IRR (Internal Rate of Return). These might be useful for those products with a long development lead time and whose returns vary every year. For details on how to calculate these, look up here.

Create an impressive Business Plan

This is crucial and must lay out clearly your business plans, target audience, and projected sales for the next couple of years. Make it look professional; you can browse through templates available online. You must be ready with answers to some obvious questions.

  • Is your idea useful enough to solve your customer’s problem and make their life easier?
  • If yes, do you have a specific solution and how is it better than what your competitor has to offer?
  • What is the size of the market that you are targeting?
  • How to you intend to make money and sustain the business?
  • How different are you from your competitor/s?
  • What are your marketing plans? Do you have a qualified team with requisite credentials and skills to handle their job well?
  • What kind of funding are you looking at? How much equity can you offer?
  • Do you have a projection charted out for the next 5 years in terms of revenue, expenditure, cash flow?
  • Do you have a plan for exit strategy—Merger/acquisition or public stock offering?

Hire an Expert 

If you don’t have prior experience, it makes sense to hire an experienced consultant. S/he can assist in convincing the investor for you.  Tell them how your startup is different as against your competitors. You could tell them about patents and differentiators that place you ahead of the competition.

Know your Basics Well

When you are reaching out to an investor over mail be careful to choose your words. It should not look like one of many messages you’ve sent out. Just as you need them, investors need you too. So, take the time to generate attention. You may hear a lot of “Nos”, but remember that’s part of the game to help you make corrections and move ahead.

All that is needed to make your business idea worthy of investment is smart planning, effective delivery and a professional attitude. At the end of the day, it’s all about how passionate you are about your new venture and how well you put it across. It’s not always lengthy presentations or statistics that make the cut, rather it’s the uniqueness of the idea combined with your effective communication that will decide the outcome.

Inbound Basics : What is a Landing Page?

Inbound Marketing is widely touted to be one of the most effective marketing methodologies online. Purely from a marketers point of views inbound is placed in high regard due to it’s high return on investment. While details about inbound are too vast to explain in any one article, this one tries to highlight the definition and need of a Landing Page.
What is a Landing Page?
A landing is a website. A lot of people seem to confuse this quite easily (probably because it’s being called something different, it’s easy to infer that it could be something different). A better way to describe landing pages would be to call them very ‘brief’ websites. It’s called a Landing page because it’s where users end up ‘landing’ – they visit this page from other points in social media or the internet. The main purpose of this landing page is to quickly and completely explain it’s purpose.
Take for example the above landing page. It’s a type that let’s you scroll and in the contents of one page alone, explains what the company is and can do for you.
Properties of a Landing Page
1. A landing page quickly puts out the point that it wants to make. A visitor has no need to actually dive deeper to get his questions answered.
2. Sometimes a doesn’t necessarily have questions and could be just browsing through. A landing page, through the user of clever iconography can capture the users attention and ultimately give you something you didn’t know you needed.
3. While landing pages are often misconstrued for catalogs, the addition of Call To Action buttons across the page negates this point.
CTA Example
CTA Example
The button in grey is a great example of CTA’s. It has been conveniently placed to allow the user to go into a more detailed research if you choose to.
4. Specificity. This has got to be one of the best reasons to have multiple landing pages. If you business is catering to a wide variety of audiences, which it probably is, it makes perfect sense to assume that one landing page is not going to apply to all of them. I mean, you’ll try but, it’s just going to end up in a clusterfudge (for lack of a better term). So to make things more specific, you can easily cater to that demographics particular needs.
Targeting users using landing pages
This section address the mindset of the demographic that is likely visiting the page. It’s specific and probably makes the sale for those looking for these exact options.
5. A landing page may also be used to acquire essential user information that applies to your business. When a user enters their details, that gives you something much more valuable than the data itself. It gives you intent.
Why is intent so important?
The internet is full of ads. Nobody really likes ads. Except maybe marketers. But that’s an occupational hazard.
This basically infers a few things. People have become desensitised to a lot of the so-called information being thrown at them. But when they actually send you a message (an email form) it’s a clear sign that the user is looking for something in particular and has not treated you content as advertising. Of course, this isn’t so cut and dry. A lot of time, content needs to really make an impact and consistently so. Read Gary V’s Jab Jab Jab, Right Hook.
So this intent is almost like an invitation to give the user a great experience while fulfilling his/her wishes. This not only helps you convert efficiently, but it also brings about longer retention.

All You Need to Know About Marketing Techniques for Startups

Startup Marketing is different from traditional marketing due to a number of reasons (to know more on why read here). Therefore, this calls for a leaner and smarter management of marketing techniques for startups. You may have worked hard to build a product, but you must invest equally in acquiring customers; something that most startups don’t pay much attention to. Marketing is the strongest pillar which decides whether a startup will stand the test of time or get blown away even before getting stable.

Let’s take a look at some  marketing techniques for startups that are sure to guide you on the road to success.

Focus on Marketing Techniques  for  startups:

Every startup is unique. To reach product/market fit and acquire the right traction is tough because well-entrenched companies have the resources to dominate traditional channels and to break through them is daunting. Startups are bootstrapped for resources to make their customers know that they have a better solution for a critical problem.

Here are some tested and tried  marketing techniques for startups that will certainly deliver results:

  1. Startups must alter the rules of the traditional channels to grow meaningfully. They have to think out of the box, dig deep to churn out new ideas, and test them to win customers.
  2. Always keep two marketing strategies in mind:
  • Build a product that’s worth recommending. If a single user recommends two new users, half your work is done. This is how Dropbox, Snapchat, Mailbox acquired millions of users.
  • Align your growth plans with channels that your customers turn to, to know about your product.
  1. If you have more visitors to your page who are not converting into customers, ask yourself, ‘why’. Get their feedback via Survey Monkey, feedback forms or catch up with them on skype or Intercom to know what’s holding them back.
  2. Don’t start by targeting the mass market. Try to appeal the early adopters. They, in turn, will spread the word about you and convince others to try your product.
  3. Don’t spend too much time on what or how. Rather, tell your customers why you do what you do. That’s Apple’s strategy which makes their iPads, MacBooks, iPods most sought after.
  4. Use page-promoted posts in Facebook targeting people in the news feed as these ads have the highest click-through.
  5. If your product solves a critical issue that people search for, you must feature in Google Adwords. For this, you can bid to appear on Websites related to certain keywords.
  6. Remarketing techniques encourage your users to come back to you. When someone visits your page, a cookie is dropped on their computer. When they move on to other sites, your ads appear there that encourage them to navigate back to your page.
  7. If you have a compelling video, you can roll that out as a promo on major video networks such as YouTube,4od etc.

Plan Your Work, Work Your Plan

Plan well and execute them flawlessly, no matter how small it is. Create a blog and use SEO to get noticed. The secret to successful startup marketing is a combination of several tactics, because the ultimate aim is to keep an eye on the shifting trends to connect companies and markets in a meaningful way. Before you start off, make sure you have everything ready to stay on top of things.

5 Reasons Why a Business Model is an (In)dispensable Tool for Success

The construction of a business model is intricately linked to the creation of a business strategy. A successful model determines the way a company sells its products and elucidates how it creates and delivers value to its customers. This makes it an indispensable key which determines how long a company will survive in a competitive market.

Peter Drucker described it as an answer to the following questions: Who is your customer, what does he value, and how do you deliver that value at an appropriate cost?

To know more about various types of business models, you can read here.

Executives must understand how a business model works for their organization to survive. The economic slowdown in the developed world is forcing companies to modify their business models to a large extent. Moreover, innovation in technology is reshaping industries and transforming the way companies create and capture value through business models. For instance, Kodak had to change its business model from film sales and printing to digital printing centers.

Why do you need a business model?

When managers set up and follow a business model, every initiative or  decision is taken keeping a close eye on profits. If it fails, you need to re-examine your model. For instance, when Euro Disney opened its theme park in Paris in 1992, it borrowed from the model that worked perfectly for the US. They assumed that Europeans, like Americans, would spend the same amount of time and money per visit on food, rides and shopping for souvenirs. However, this proved wrong and finally the key elements of the original business model were tweaked to suit the European set up. Gradually, things started looking up.

Therefore, it is highly imperative to have a model as a starting point– a spreadsheet with detailed analysis of every major item that you can pull apart, every sub-component that you can test and try. In brief, a business model is absolutely mandatory.

What does a successful model do?

A successful model:

  1. Allows companies to tie their marketplace insights to economics. In short you can assume people’s reaction/response to your business. It can be tested like any scientific theory and revised when necessary.
  2. Offers a unique value promise that is hard to replicate.
  3. Is capable of generating huge profits.  Competitors cannot easily copy the models due to their low cost structure and meaningful benefits.
  4. Sets up new platforms of growth. Gradually the stocks of the company’s key assets grow and over time expands its value creation.
  5. Can weaken or destroy new entrants.  At times even rivals with different models can partner with each other for value creation.

Business model is not synonymous with strategy, though both are often used interchangeably. To explain it in simple terms, if business model is the car, strategy is how to design and build it—both inter-related but completely different.

A good business model allows all employees to align themselves around the value of the company and work towards the larger goal. In this sense, it is a powerful tool steering the company towards success.

When Is It The Right Time To Launch a Startup – A Beginner’s Guide

There may be tons of literature on how to launch a startup, to-do checklists, how to raise funds and marketing techniques, but no one will tell you when exactly is the right time to launch your own startup. Actually, there is no ‘right’ time for the go-ahead but yes, some things have to be in place when you seriously plan to launch your startup. Andrew Weinreich, an entrepreneur in NYC and founder of 7 companies, elaborates on 4 steps that you need to carefully think about before you decide to quit your current job to begin a new career at your own startup— a strong idea, enough funds, business plan, and cash flow projections. (Details can be found here).

Ultimately there’s only so much planning that you can do. At one point, you have to set the ball rolling. Here are some tips on timing to get you started:

Don’t wait forever:

If you have an idea and have done your homework well, talked to a bunch of potential customers, don’t wait for too long. But yes, this does not mean that you can go ahead with a subpar product or a mediocre company. When you feel you have information enough, it’s time to move ahead with the launch in an informed way. As Matt Lerner, the CEO of All Star Deals, puts it, “If you have an idea for an App, do it now. Throw it up online…Worry about quality later…”

Set a Launch Date:

Setting a launch puts you on a leash and forces you to focus on the task at hand. We’re all human and no matter the level of motivation, you are likely to enter a tangent that you can’t help but explore. A solid date on your calendar will deter such urges and make things happen faster.

This date should be decided on the basis of the amount of work that needs to be done keeping mind your capacity for executing these tasks with a buffer period.

It’s best to launch with MVP. Don’t over do it.

Release your MVP and let your customers lead you to the next step:

You don’t know your users, so it’s not safe to guess what they want/like. Rather, release something and let them give you  feedback. Launching early makes you know if something major’s not working and you can fix it. Dropbox learnt it the hard way– before launching, the co-founders used 0-budget hacks, yet they had to put something in their customer’s hands to generate traction. 

Generate some buzz:

Go ahead with some soft launches, promos, beta testing to generate some buzz and get some exposure. Timing will never be perfect for anything and the same holds true for the launch of startups too. Get the word out, and try to get people guessing.

Get the word out, and try to get people guessing. There is nothing like a little anticipation. Also, this lets you test how your competitors perceive you. Use this initial publicity to answer some key questions.

Look for the obvious signs:

If money is coming your way, whether revenue from a soft launch or money from a pre-sale,  don’t wait for a ‘good day for launch’. Anthony Sohoo of Dot and Bo says that when people started handing over their credit card details, they knew that the time was perfect for a launch.

Feross Aboukhadjeh took 3 hours to build YouTube instant, inspired by the launch of Google Instant. Overnight, the app generated tens of thousands of views and Ferros became a celebrity. Based on this, Christopher Beam, journalist, New Your Mag wrote, “You’ll never grasp what aspects of your site need more work and require adjustment until you actually put it in front of people. No amount of preparation will be able to act as a substitute for the learning you’ll glean from an actual launch.”