The world of business is all about marketing. It is all about
- how your story is being told
- is your story reaching the target audience
- knowing your customers
- understanding the needs of the customers
For an entrepreneur it is very important to learn marketing to help your business in every aspect. So here are top 10 marketing books for entrepreneurs:
10. The Art Of SEO
Author – Eric Enge, Stephan Spencer, and Jessie C. Stricchiola
This book gives a comprehensive explanation on the world of SEO. Not having a clear understanding of SEO, you will be left behind in today’s world. Hence this book is a must read for every entrepreneur.
Check the reviews on Goodreads, rating – 4.06 (522 ratings). The latest (3rd) edition was released on 8th Aug 2015.
9. Contagious: Why Things Catch On
Author: Jonah Berger
This book describes certain element combined together that makes up something to go viral. and the words it uses are Social currency, Triggers, Emotions, public & practical values sold. Once you read this you’ll understand why this idea caught on and start spreading.
Goodreads Rating -3.87 (12,236 ratings), See reviews.
8. Made To Stick: Why Some Ideas Survive and Others Die
Author: Dan Heath and Chip Heath
This book explains how the story sticks with your audience. This book inspires how to create an impact on your audience.
Goodreads Rating 3.97 (7,458 Ratings). See reviews
7. Traction: A Startup Guide to Getting Customers
Author: Gabriel Weinberg and Justin Mares
The author talks about 19 to 21 points on how to give the concept for your product. It helps start creating momentum and starts building on that momentum.
Goodreads Rating 4.18 (2,745 Ratings). See reviews
6. Trust Me I’m Lying
Author: Ryan Holiday
Trust Me I’m Lying is one of the best titles out there for marketing. The author explains what things he did. As he was marketing his product he has got so many great stories to read.
Goodreads Rating 3.88 (4,541 Ratings). See reviews
5. DOT COM Secrets
Author: Russell Brunson
Russell Brunson is a famous person in the field of marketing. There is a lot to learn from this book for your business.
4. Kotler Keller
Author: Kevin Lane Keller, Philip Kotler
It is a marketing management book. It is an Old school book. Referring to this book equals to getting a degree in marketing. So many good stuff were discussed in this book.
Goodreads Rating 4.07 (3,333 Ratings). See Reviews
3. The Tipping Point
Author: Malcolm Gladwell
Tipping Point is what happened to Facebook, Instagram, Snapchat and DollarShaveClub. Where DollarShaveClub is recently purchased by Gillette for billion dollars, you’ll find why that happened in this book.
Goodreads Rating 3.91 (489,958 Ratings). See Reviews
2. Positioning – The battle of your mind
Author: Al Ries and Jack Trout
Even though it is an older book containing old company stories, it gives so many relevant examples. Every marketer needs to study that book, don’t even read it but study the book.
Goodreads Rating 4.06 (9,694 Ratings). See Reviews
1. Blue Ocean Strategy
Author: W. Chan Kim
Every single Marketer, CEO, Executive on one point had to read this book. Almost 4 million copies were sold. This book gives an edge to ever single person planning to do anything on marketing.
Goodreads Rating 3.85 (32,058 Ratings). See Reviews